Explore a company using Enterprise systems and identify the key challenges they faced during Covid 19. (Converse)
Converse Introduction Converse is an American lifestyle brand, that most commonly distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Converse was founded in 1908 and later bought by Nike in 2003. Today the company's portfolio includes products under the Converse, Cons, Chuck Taylor All-Star, Jack Purcell, One Star, and Star Chevron trademarks. As of 2019, Converse sold products through 109 company-owned retail stores in the United States and 63 stores in international markets. The growth of Converse as a casual fashion accessory contributed to $1.7 billion in revenue in 2014 and $2 billion in 2015. From bankruptcy to Success For Converse, it was a long road from leader to bankruptcy to successful multi-brand, multi-channel player. The road became rocky in the 1970s when competitors like Puma, Adidas, Nike and Reebok came on the scene. The company lost its long-time status as official shoe of the National Basketball Associat...
